Holistic Retail Design: Reshaping Shopping for the Digital Era

Type

Book

Authors

Rainer Zimmermann

Philipp Teufel

ISBN 10

9491727656

ISBN 13

9789491727658

Tags

Buildings, Interior Design, Decorative Arts, Fashion Design, Interior Decorating, Study & Teaching

Description

Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary, and digital customer touchpoints and intermediates between the consumer, the retail brand, and the products being offered. It features those strategies in a number of chapters and also includes international best practice cases. - from Amzon

Number of Copies